There is a kind of assumption in research, in business, in the media, that people are fairly straightforward in their use of cars. If they own a car, they drive it and it’s usually the only car they drive. Some of that group would obviously travel in a spouses car occasionally. If they don’t own a car they don’t travel in cars that much, though maybe a spouses car.
My survey was deliberately designed to capture complexity in private vehicle travel. It first asked if you’d travelled in one, two or more than two private vehicles in the last two weeks. Then it asked you about the vehicle you travelled in most. If you said you travelled in two vehicles it asked about the vehicle you travelled in second most, and if you said you travelled in more than two vehicles it asked about all of them at once. Yesterday I put people into the 28 different possible categories based on their answers and their travel patterns. Everything from “travelled in one car only, which they owned” to “travelled in one car and one non-car, owned neither, car travelled in most”.
Most of the time you split people into these sort of categories from a survey and you get 40 – 50% in the largest category, 10- 25% in the next two or three and maybe 1% in the rest of them.
Not the case.
Completely not the case. The highest group was people who travelled in one car only, which they did not own at 20% followed by people who travelled in one car only which they did own at 19%. After that there are another 5 categories in the 5 -20% range. The smaller categories pretty much always involve non-cars, i.e. people travelling in motorcycles and vans.
This is awkward for the model I’m trying to construct at the moment, but it’s excellent both for my research and for the future as a whole. Less than one in four people in the survey travelled only in vehicles they owned, and even those people regularly had passengers or took public transport.
We don’t need to persuade people to share cars, they already do.